You’re watching a video, and the first few minutes are filled with irrelevant chatter that didn’t even highlight what major points the person wanted to cover in the video, and boom, you scrolled passed it because it’s too lengthy with no relevance yet discussed. That’s how it is with real estate videos.
But how do you create a real estate video that truly showcases a kitchen space in its best light?
These six tips will help you create standout kitchen videos—not just for real estate professionals, but also for kitchen showrooms, design centers, and independent creators looking to produce eye-catching content for their design projects.
How to Create the Best Kitchen Shots for Real Estate Videos
Creating standout real estate videos doesn’t have to break the bank. Forget expensive gear or fancy props—you can achieve amazing results with what you already have. That said, a few smart tips for shooting and editing can make all the difference, helping your listings shine and grab attention:
1. Get the Property Camera-Ready
Capturing the best shots for your real estate video needs deep cleaning and decluttering for better aesthetic content. Ensure the kitchen space is properly decluttered for the property to be camera-ready and even visit-ready.
Deep cleaning is crucial for real estate videos. Make sure every surface, window, and floor sparkles with cleanliness as everything seems to be enlarged in a video. Even the smallest dust particles, fingerprints, or smudges can steal attention from the home’s best features and leave a less-than-ideal impression.
Next, you can declutter the kitchen space for a more spacious-looking feel. Video viewers should be able to picture their own belongings in the home, so keep countertops bare.
2. Perfect Your Process with Scripts and Shots
Before you start filming, create a storyboard to map out every essential shot you’ll need to craft an engaging video. This plan should detail specific features to highlight, like the kitchen layout, standout flooring, or anything unique like the kitchen counter.
Taking the time to plan ahead not only saves you a ton of effort later but also guarantees you’ll capture everything you need in one go.
3. Craft That Ideal Shot
Videography comes with the responsibility of capturing the best angle for the perfect kitchen shot while being cohesive. Here are some ways in which you can capture the best shot by putting the kitchen as the focal point:
● Set the scene right with a wide shot: Take a wide-angle shot of the kitchen at the beginning so your viewers get a chance to understand the layout and scale of the kitchen better. This type of camera angle also gives them an idea of how the kitchen space integrates into the rest of the living space.
● Throw the spotlight on the details: Zoom in with medium and close-up shots to highlight standout features the kitchen has, like stylish light fixtures, a stunning tiled backsplash, or unique custom cabinetry. These detailed shots bring depth and character to your video, creating a lasting impression that’s visually engaging and unforgettable.
● Create motion for impact with a panning shot: Panning shots are best for capturing the focal point in the kitchen! Move the camera horizontally across cabinets and countertops and tilt it to emphasize the ceilings and cabinetry height.
4. Focus on the Best Features of the Kitchen
When shooting real estate videos, focus on key kitchen features that attract buyers. You can make this happen by capturing some of the best and most relevant kitchen details, such as:
● Islands and countertops: The kitchen island is often a centerpiece. Use lighting and contrast to your benefit and make surfaces like marble or wood stand out. Smooth camera pans around the island can showcase its design and functionality.
● Cabinetry and storage: Cabinets set the style of the kitchen. Improve lighting and reveal details like custom designs and built-in features, ensuring the storage spaces are clearly visible.
● Appliances: High-end appliances are a major selling point. You can highlight the best focal point of the kitchen by enhancing the appearance of appliances in the kitchen by adjusting reflections and focusing on key features, like smart or energy-efficient options, making them look their best.
5. Use Lighting to Your Advantage
For a real estate video, lighting matters the most. Shadows and light falling on the kitchen space play an important role in how the real estate video turns out to be, making or breaking your video. The best way to ensure lighting plays from your side of the team is by utilizing natural lighting to its best potential. Shoot during the day – mornings or golden hour – where the light will be less harsh and more flattering for a warm feel.
You cannot always rely on natural lighting as it may sometimes come with the downside of harsh shadows and high contrast. Adding diffused, soft artificial lighting can add a much-needed softness.
6. Maximize Your Impact with Brief and Engaging Videos
With the abundance of content in today’s digital world, people’s attention spans are shorter than ever. People can no longer sit through an entire ten-minute video until and unless it truly is providing them any great value.
And in the real estate industry, do you think people have the time or patience to sit through an entire video of you just panning and zooming on property features to highlight them at their best?
Hence, you need to be smarter in editing your real estate videos and come straight to the point to grab your viewer’s attention. A maximum of two to three minutes of video is great, showcasing all the major and attractive features of the kitchen.
Psst… Don’t Forget to Edit Your Real Estate Videos to Perfection!
While lost in creating the best real estate video to ever exist out there for the quick selling of a property, don’t forget to edit it! Playing with the camera angles and capturing the space in the best lighting can only take you so far.
You also need to focus on editing it to perfection for a greater impact. Consider tools like Photoshop or Lightroom. If you’re aiming for high-quality results, it’s worth looking into the reasons to outsource real estate video editing to professionals who can refine your work.
